Launch Of New Xiaomi Air Conditioner
Launch Of New Xiaomi Air Conditioner In 2015, Xiaomi teamed up with Midea, a private Chinese company specializing in consumer electronics, to build an intelligent AC drive. However, the co-operation between the two companies has provoked rage by the country’s president, Dong Mingzhu. He commented on the collaboration between Xiaomi and Midea as “two hoteliers who work together to make it a scam group”.
The i-Youth Smart Air Conditioner, which was the product launched by Xioami and Midea, met with lukewarm responses from consumers. Industry observers believe that since Xiaomi does not have its own AC manufacturing plant, it will not be easy for Xiaomi to gain a good market share in a short period of time.
However, the low-priced air conditioner from the company will cause a price war with other brands. The specifications of the full Xiaomi air conditioner have not yet started. Currently, Gree and Midea are the two leading brands of air conditioning in China, followed by Haier. Xiaomi’s market share is 7% on the air conditioning market.
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